Data Protection & Privacy
Your personal data belongs to you. This Privacy Policy explains exactly what information pk347 collects, why we collect it, how we use it, and the rights you hold as a player in Pakistan.
Our Commitment
These six principles guide every decision we make about your personal data. They are not aspirations — they are binding commitments built into our systems and processes.
We collect your data only for the specific, lawful purposes described in this policy — and nothing else. Your information is never used beyond those stated purposes.
pk347 collects only the minimum data necessary for each purpose. We do not gather data speculatively or build profiles beyond what our gaming licence requires.
All player data is stored on encrypted, access-controlled servers. We apply industry-standard TLS encryption to all data transmitted between your device and pk347.
We do not keep your data longer than necessary. Retention periods are defined by regulatory requirements and our internal data governance policy.
pk347 does not sell, rent, or trade your personal information to third-party marketers. Your data is not a commodity on this platform.
You have clear, exercisable rights over your data at all times — including access, correction, deletion, and portability. We make it straightforward to use them.
pk347 is an internationally licensed online gaming and sports betting platform serving players in Pakistan. We operate the website available at https://pk347.app and all associated sub-pages, mobile applications, and related digital services (collectively, the "Platform").
As the operator of the Platform, pk347 acts as the data controller in respect of the personal information you provide to us or that we collect about you in the course of your use of our services. This means we determine the purposes for which and the means by which your personal data is processed.
Our gaming operations are conducted under an internationally recognised gaming licence. Details of our licensing authority are available on our About Us page. As a licensed operator, we are subject to strict regulatory requirements governing the collection, use, and protection of player data — requirements that exceed the minimum standards of general data protection law.
pk347 collects personal data in several categories depending on how you interact with the Platform. The table below sets out the types of information we collect and the context in which each is gathered.
| Data Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport number, nationality | Account registration & KYC verification |
| Contact Data | Email address, mobile phone number, residential address in Pakistan | Account registration |
| Financial Data | JazzCash / EasyPaisa wallet ID, HBL / UBL / Meezan Bank account details, transaction history in PKR | Deposit & withdrawal processing |
| Gaming Data | Bet history, game session logs, win/loss records, bonus usage, responsible gaming settings | During active use of the Platform |
| Technical Data | IP address, device type, browser type and version, operating system, session duration | Automatically on each visit |
| Location Data | Country and city-level location derived from IP address (e.g., Karachi, Lahore, Islamabad, Faisalabad) | Automatically on each visit |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | When you contact our support team |
| Marketing Preferences | Opt-in / opt-out status for promotional communications | Account settings or explicit consent |
pk347 collects your personal data through the following mechanisms:
You provide data directly when you register a pk347 account, complete our KYC identity verification process, make a deposit or request a withdrawal, contact our customer support team via Live Chat, email, or Messenger/Viber, respond to surveys or promotions, or update your account profile settings.
When you access and navigate the pk347 Platform, our systems automatically collect technical data via server logs, cookies, and similar tracking technologies. This includes your IP address, device identifiers, pages visited, time spent on each page, and the sequence of actions you take during your session. This data is collected even if you have not registered an account.
In some circumstances, pk347 may receive data about you from third parties, including:
pk347 uses the personal data we hold about you for the following purposes:
For each category of processing activity, pk347 relies on one or more of the following legal bases:
The majority of data processing at pk347 is necessary to perform our contract with you as a registered player. This includes account registration, processing transactions, delivering gaming services, and managing your account. Without this processing, we cannot provide the Platform to you.
As a licensed gaming operator, pk347 is subject to regulatory obligations that require the processing of certain personal data. These include KYC identity verification, AML monitoring, responsible gaming interventions, and regulatory reporting. This processing is mandatory and cannot be avoided without compromising our licence compliance.
In certain limited cases, pk347 processes personal data based on our legitimate business interests, provided those interests are not overridden by your fundamental rights and freedoms. Examples include fraud detection, platform security, internal analytics, and limited direct marketing to existing players about products similar to those they already use.
Where we rely on your consent as a legal basis — for example, for opt-in marketing communications — you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.
pk347 does not sell your personal data. We share your data only where strictly necessary, with the categories of recipients described below:
We engage carefully selected third-party service providers who process data on our behalf and under our instructions. These include KYC verification providers, payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank and their technical partners), fraud prevention platforms, cloud hosting providers, customer support software providers, and analytics tools. All such providers are contractually bound to process your data only as instructed by pk347 and to maintain appropriate security standards.
pk347 may be required to disclose player account data to our gaming regulator as part of routine licensing compliance, an audit, or a specific regulatory investigation. Such disclosures are mandatory and override any confidentiality obligations.
We will disclose personal data to law enforcement agencies, government bodies, or courts where we are legally required to do so, or where disclosure is necessary to protect the safety of our players, staff, or the public, to prevent or detect crime, or to comply with a court order.
In the event of a merger, acquisition, restructuring, or sale of all or part of pk347's business, player data may be transferred to the acquiring entity as part of that transaction. We will notify affected players in advance of any such transfer where reasonably practicable, and the acquiring entity will be bound by the same privacy obligations set out in this policy.
pk347 uses cookies and similar technologies (such as pixels and local storage) to operate the Platform efficiently, remember your preferences, keep your session active while you are logged in, and collect analytics data to improve the Platform experience for Pakistani players.
You can control and delete cookies through your browser settings. Note that disabling strictly necessary cookies will prevent you from logging into your pk347 account and using core Platform features. Disabling functional cookies may result in a reduced experience where your preferences are not retained between sessions.
pk347 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our gaming licence obligations. The following general retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | 5 years after account closure | Gaming licence AML & KYC regulatory requirement |
| Financial Transaction Records | 5 years after each transaction | Anti-money laundering regulatory requirement |
| Gaming Activity Logs | 3 years after account closure | Dispute resolution & responsible gaming monitoring |
| Support Correspondence | 2 years after resolution | Quality assurance & complaint handling |
| Marketing Consent Records | Until consent is withdrawn + 1 year | Proof of lawful marketing basis |
| Technical / Log Data | Up to 13 months | Security monitoring & fraud detection |
Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data destruction procedures. Anonymised data (which can no longer be linked to an individual) may be retained indefinitely for statistical and analytical purposes.
Protecting the personal data of every pk347 player — whether in Karachi, Lahore, Islamabad, Faisalabad, or anywhere else in Pakistan — is a top operational priority. pk347 implements a comprehensive set of technical and organisational security measures, including:
As a player on the pk347 Platform, you hold the following rights in relation to your personal data. You may exercise any of these rights at any time by contacting our support team via Live Chat or by emailing us at the address provided in Section 13.
We will respond to all data rights requests within 30 days. Where a request is complex or voluminous, we may extend this period by a further 30 days, in which case we will inform you of the extension and the reason for it.
Data Subject Rights
These rights are yours by default as a pk347 player. No justification is needed to exercise them — simply reach out to our support team.
Request a copy of all personal data pk347 holds about you, along with information about how it is being used and who it has been shared with.
Request correction of any inaccurate or incomplete personal data we hold about you. We will update your records promptly upon verification.
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our regulatory retention obligations.
Request that we restrict our processing of your data in certain circumstances, such as while a dispute about its accuracy is being resolved.
Receive your personal data in a structured, machine-readable format so you can transfer it to another service provider if you choose to do so.
Object to processing based on our legitimate interests, including direct marketing. We will cease that processing unless we can demonstrate compelling grounds to continue.
The pk347 Platform is strictly intended for adults aged 21 years and above. pk347 does not knowingly collect personal data from individuals under 21. Our registration process includes age verification steps, and all accounts are subject to KYC identity checks that confirm the account holder's date of birth.
If pk347 becomes aware that personal data has been collected from an individual under the age of 21, we will immediately close the associated account, delete or anonymise the personal data, and return any deposits made, with all winnings generated forfeited.
pk347 strongly recommends that parents and guardians in Pakistan make use of parental control software to restrict access to online gaming platforms on shared or family devices. A number of free tools are available for this purpose.
pk347 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. The date shown at the top of this document reflects the date of the most recent revision.
Where changes to this policy are material — meaning they significantly affect the way we use your personal data or the rights available to you — pk347 will notify registered players via the email address associated with their account or via an in-platform notification no less than 14 days before the changes take effect. This advance notice period gives you the opportunity to review the changes and, if you do not agree, to close your account before the new policy applies to you.
Non-material amendments — such as typographical corrections, formatting improvements, or clarifications that do not change the substance of any provision — may take effect immediately without advance notice.
Your continued use of the pk347 Platform following the effective date of any revision constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically to stay informed of how we protect your data.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way pk347 handles your personal data, please contact us through any of the following channels:
When submitting a data rights request, please provide your registered email address and, where relevant, a description of the specific data or processing activity your request relates to. This helps us locate your records efficiently and respond accurately.
Play cricket betting, live casino, and slots with the confidence that your personal data is handled with care, transparency, and full regulatory compliance.